In 2024, I spearheaded a year-long digital storytelling initiative to document 50+ years of BAPS Swaminarayan history in North America. The project crafted a narrative that reflected the historic record of the chronicles of the gurus' travels alongside grassroot efforts by lay devotees in the development and growth of the fellowship across 50+ years. This narrative was in turn presented visually with the aid of archival media, digitally restored to increase historical accuracy and visual novelty.
From the start, we approached the project like a digital archive:
Developed a visual brand system and content strategy to maintain consistency across 370+ daily posts
Designed custom templates using Adobe Illustrator, Photoshop, and InDesign for visual assets
Used Premiere Pro for short-form video editing and motion content
Created and maintained a style guide to ensure visual and narrative consistency across platforms (Telegram & Instagram)
Implemented a streamlined content calendar and file management system for version control and archival organization
Beyond documenting history, this project sharpened my skills in content design, templating, digital asset management, brand storytelling, and cross-channel publishing. It also taught me how to build scalable systems for long-term campaigns, especially when balancing historical integrity with modern visual storytelling.
America
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Below is an example of the content that was created to be put on social media platforms like Instagram and Telegram for viewers to see. It was made on Adobe InDesign through a template we created off-scratch with the appropriate branding and layout to preserve consistency throughout the page.
