Satpurush in America

In 2024, I led a year-long digital storytelling initiative documenting 50+ years of BAPS Swaminarayan history in North America — the gurus' travels alongside the grassroots efforts of the devotees who built the fellowship across five decades. I shaped the narrative and brought it to life visually, working from archival media that was digitally restored for both historical accuracy and visual richness, then published consistently across Instagram and Telegram. The project pushed me to build scalable systems for a long-running campaign — content design, templating, digital asset management, and cross-channel publishing — while balancing historical integrity with a modern visual voice.

url

https://www.instagram.com/satpurushinamerica/

year

'24

scope

Content Design, Brand Storytelling, Archival Restoration, Cross-Channel Publishing

2,200+

organic Instagram followers

80K+

weekly impressions

+40%

improvement in content retention

Based on one year of content published on Instagram (2024). The Telegram channel's 900 subscribers are tracked separately.

BRANDING

CONTENT DESIGN

MARKETING

Process

I approached it like building a living archive — a system that could keep pace with a daily release schedule:

Restored and color-corrected decades of archival photography for historical accuracy and modern visual quality
Built a brand and content system — color, type, logo, and layout — to hold 370+ posts together
Designed reusable Illustrator, Photoshop, and InDesign templates for fast, consistent production
Edited short-form motion and video in Premiere Pro
Ran a content calendar and file-management system for version control and archival organization
Used engagement data to refine formats and improve retention over time

Toolkit

Beyond documenting history, this project required a clear, scalable design system to keep up with the volume and daily release cadence. The guidelines covered color, logos, layouts, type, and copy, paired with reusable InDesign and Illustrator templates. That made it fast to publish to Instagram and Telegram while keeping branding and layout consistent across every platform.